Tuesday, October 16, 2012

TRECHAS Chile Powder

TRECHAS is a company that produces a delicious chile powder that can be used on many types of food. The company was initially founded “thirty years ago, when TRECHAS began with the commercialization of fresh fruits like papayas and bananas. One of the owners was taking charge of gathering the fruit in the fields of Chiapas, Mexico, while the other was selling it at super markets in the United States.” The company then began to make a chile powder that could be eaten with these fruit as a supplemental flavor. The company proudly claims that “TRECHAS is a 100% Mexican food, since all our products are selected by the ingredients of the highest quality that only Mexico can offer. Every presentation gives you a Mexican flavor, offering products that undoubtedly give an incomparable touch to your meals, with a ripeness especially for you (trechas.com).” It is obvious to me that the Mexican community takes tremendous pride in producing and consuming TRECHAS chile powder.
Many people are involved in the production of TRECHAS chile powder. TRECHAS is a Mexican company that produces several varieties of seasonings and salsas. There most popular product is a tangy, spicy fruit seasoning powder consisting of chile peppers, salt and lime juice. The ingredients for this powder are grown and cultivated in Mexico.  The company takes pride in the “dedication that we give for having cultivated the fruits and chilis that we use.” They also show a great deal of “care in giving ingredients in our plants (trechas.com).” The chile powder must then be transported to supermarkets across Mexico and the United States.  TRECHAS chile powder is available in most supermarkets and is commonly used as a condiment on the tables of many Mexican restaurants (Wikipedia.org).
The TRECHAS chile powder gave me a sense of belonging to the guys I work with. I have always fought for acceptance into their way of life and culture, but had been unsuccessful. They are all great guys, but it was extremely difficult for me to relate to them because they do not share the same work schedule or outlook on life as me. This TRECHAS chile powder provided me a way to relate to their culture and community. TRECHAS chile powder has a great deal of meaning to other people as well, especially people of Spanish heritage living in Mexico and the United States. “In the current times, the name TRECHAS is associated with everything from toppings for fruit, marinades, and even margaritas. TRECHAS keeps on expanding with new recipes and products to touch the palate (trechas.com).”
*It should be noted that the TRECHAS website is written in Spanish, so I was unable to read it as my Spanish is relatively bad. However, the information from the website was translated into English with the help of an online translation website because this information provided great insight. Some of my translation may still be slightly off.
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